A single grocery store may sell a dozen or more varieties of macaroni and cheese. So consumers rely on persuasive labeling to make their selection. While Kraft Mac & Cheese has been a staple in some households for decades, this week the company announced it will abandon artificial color and preservatives next year. The decision […]
Archives for April 2015
Start planning your July Fourth promotions now
On this blog, we’ve discussed the opportunities holidays present to retail product manufacturers. Whether the holiday is Christmas or Valentine’s Day, everyone wants a piece of the popular and widely publicized celebrations. July Fourth may more than two months away, but now is the perfect time to start. Thinking about patriotic promotions for custom labeling […]
Portable containers are perfect for wine and beer
The only thing worse than ants at a picnic is broke glass at a picnic. Now that the sun is shining on the coldest parts of the country and spring is almost in full bloom. Food and beverage companies should give some thought to indestructible solutions for outdoor events. From barbecues to hikes and patio […]
Group petitions FDA to eliminate the word “diet”
“Diet” is a controversial word. On one hand, it’s associate with fads and scams to help people lose weight. For people who’ve dieted in the past, it can evoke the frustration of denying themselves the foods they really want. And on the other, it’s become successful shorthan for foods, particularly beverages, that contain fewer calories. The […]