A new report shows that including the word “natural” in your food labeling helps it sell better, despite the fact that the it is essentially meaningless in this context. An article from The Washington Post detailed a Nielsen report on the sales of the top 35 health claims on food labels, including words like “organic”, […]
Archives for September 2015
What food labelers can learn from the Just Mayo case
The Food and Drug Administration (FDA) is going after a San Francisco food manufacturing startup. Why? Because of its labels. Food maker Hampton Creek started off with good intentions in making a vegan mayonnaise substitute. It created an all vegetable-based vegan mayonnaise that uses the Canadian yellow field pea. A type of split pea, as an egg substitute and key […]
What Millennials think of private food labels
A new report shows that Millennials are attract to private brand foods and their labels. According to food and beverage research firm Mintel, 97 percent of Millennials are more likely to buy private brand products than not. In addition, 42 percent of the age group, which was defined in the study as being between the ages […]
Label materials influence buying decisions
A new study shows the importance of material selection in food labeling. Package InSight, a Clemson University research start-up, decided to test the impact of label material on overall sales by looking at the burgeoning craft beer industry. The craft beer industry in America is growing quickly. According to background material provid in the survey, […]