The craft beer industry is booming in America. While some brands have rocketed to popularity, the majority are stuck battling it out for shelf space. In order to stand out, here are some of the label design trends their using to set themselves apart: Paper: Many craft beers are opting for sack paper labels. This adds […]
Archives for October 2015
Designing labels for seniors
When making a label, a designer’s first instinct is often to aim low, targeting Millenials. Or Gen Xers, as they will be the core audience for a long time to come. While there’s nothing wrong with wanting to attract customers in that those age ranges. It is done at the risk of neglecting older customers. […]