Have a great product but not sure how to get it out to an audience? A unique website may offer just the solution you need. Though it launched about a decade ago, Etsy has become increasingly popular in the last several years. It allows private entrepreneurs or business owners to sell their handmade or vintage goods […]
Archives for 2015
New trends in craft beer labeling
The craft beer industry is booming in America. While some brands have rocketed to popularity, the majority are stuck battling it out for shelf space. In order to stand out, here are some of the label design trends their using to set themselves apart: Paper: Many craft beers are opting for sack paper labels. This adds […]
Designing labels for seniors
When making a label, a designer’s first instinct is often to aim low, targeting Millenials. Or Gen Xers, as they will be the core audience for a long time to come. While there’s nothing wrong with wanting to attract customers in that those age ranges. It is done at the risk of neglecting older customers. […]
‘Natural foods sell more
A new report shows that including the word “natural” in your food labeling helps it sell better, despite the fact that the it is essentially meaningless in this context. An article from The Washington Post detailed a Nielsen report on the sales of the top 35 health claims on food labels, including words like “organic”, […]