What’s next for clean labeling? That question remains as relevant now as it was at the beginning of the trend a few years ago. The public’s appetite for healthy foods isn’t dissipating, and as brands become more familiar. With people’s tastes and the marketing techniques to reach them. They’ve tried new methods of promoting these diet-friendly […]
Archives for January 2018
Food Product Labeling: Giving Shoppers What They Want
The printed text on a food or beverage label is there for two reasons. Packages have to inform consumers about the contents and relative nutritional value of what they’re about to eat. While also selling that product and making it attractive to consumers. While it can be tempting to view these two roles as […]
The Clean Label Trend will Come of Age in 2018
There is a difference between putting a “clean” label on a product and truly convincing a shopper that. The item is healthy or a valuable part of a balanced diet. Companies will aim to cross this divide in 2018. Spurred by the opposing forces of rising interest in clean living and a suspicion of […]