The popularity of hot sauce has grown considerably in recent years. According to an article in Quartz, the growth of hot sauce in U.S. food markets has eclipsed the growth of all other condiments, rising 150 percent since 2000. For comparison, the next highest is mayonnaise at just 50 percent.
With that unprecedented growth comes more difficult design decisions. For hot sauce makers, there is a lot of other competition that there hadn't been previously, making design an even more important element of marketing. Here are some design tips for creating effective, eye-catching hot sauce labels:
- Requirements. There are three things all hot sauce labels should contain: heat level, taste and flavor and the types of peppers used in making the sauce. Including these will ensure the customer gets the sauce that is perfect for their tastes and will keep them coming back for more.
- Brand identity. Hot sauce labels are awash with wild label designs that include crazy colors and name puns. Don't feel like you have to conform to these trends. Make the label that fits your brand. Building a strong brand identity will help you set yourself apart from your competition.
- Materials. Your label is going to be exposed to a lot of dripping sauce and sticky fingers. The last thing you want to happen is for your label ink to smudge or wear down. Use the right materials to keep your label intact at all times.
Brands can use high-quality color label printers to send the right messages to their consumers. Contact us today to learn more about taking control of your brand strategy with a flexible, fast and cost-effective printing solution from Argon Technology.