Designing a food label from scratch may be a bit overwhelming at first. There are no set rules and many choices in design elements, such as shape, size, color, font and more. By following certain guidelines, you can narrow these options and create a product label that will stand out and lead to more sales.
Here are three design tips for food labeling:
The most important part about choosing the color palette for your label is selecting colors that compliment your product. Whether there is a picture of the product on the label or it will be affixed to a container that the product can be seen through, like with wine, the colors should enhance the product and make it appealing and appetizing to the customer. Once you select the main color, secondary colors, like those used for fonts, must go together.
Graphic designer Mark Rankin notes that your product labeling should stand out from competitors.
"Remember that you want the product to stand out on the shelves when it's seen next to its competitors. So, before you start the design process for your product labels, do a little competitive research and analysis in some local stores," he explained on CreativePro.com.
The type of material you print on can make have a significant impact on your label. Typical labels are either white, cream or clear and can have different finishes, like glossy, textured or matte. Sometimes what looks right in design software on a computer doesn't quite work in real life. Test the label design often to make sure it works when printed.
The size of the label makes a big impact on the marketability of the item, and sometimes not for the reasons you want. Figure out what container you are using prior to designing the label, that way you know what your product will look like and can design to its strengths.
Contact us today to learn more about the benefits of taking your company's food label strategy and design into your own hands. We sell color label printers and other necessities for implementing a strategy that gets people talking about your fantastic label designs.