Store shelves are crowded, so your product must make an immediate good first impression or it may be overlooked. Here are four food labeling design tips that will make your product stand out:
- Clear and simple. Don’t over think it. The brand and product should be instantly identifiable. Cluttered, over-designed labels with a lot of text may only confuse customers and will cause them to move on.
- Honesty. Your label has to attract customers initially and your product has to keep them coming back for more. With food, the image on the label needs to appear appetizing, but not in a false way. If the product on the label doesn’t accurately represent the product inside, the customer will likely not purchase it a second time. Represent your product in the best way possible while being honest.
- Shelf impact. Know what you’re up against. Go to a store and see where your product will most likely go. See what your competitors are doing and design against that. Make sure that when your product goes up on that shelf, it will be be distinct and eye catching.
- Extensibility. Brand uniformity is important. If you’ve attracted a customer with one product, uniform labels will help easily identify your other products so they’ll try others, especially if you have multiple products in one category, like different flavors of cooking sauces. Even if those other products aren’t ready yet, design for the future so you’ll be ready to go when they are.
Brands can use high-quality color label printers to send the right messages to their consumers. Contact us today to learn more about taking control of your brand strategy with a flexible, fast and cost-effective printing solution from Argon Technology.