Labeling is one of the most important parts of food and beverage marketing. A good label can attract customers who may not have been interested in a product, while a bad label can simply go unnoticed or, even worse, be actively avoided. Here are four tips to make your beverage label stand out:
- Go clear. If you produce a non-alcoholic beverage, using a clear bottle is your best bet. The color of your product will act as a good background for your label to stand out on, and the combination of the two will make a strong impact on store shelves. For beers, typically as the beer gets darker so does the bottle, but opting for a dark bottle with a light beer is usually a safe bet. For wine, reds get a dark bottle, whites a clear one.
- Durability. Your beverages will be shipped, stored and enjoyed in a variety of temperatures, climates and weather conditions, so make sure your label is ready for the task. Peeling or missing labels can make a negative impression on the customer.
- Talk about yourself. Space permitting, its a good idea to tell your customers what your company is all about and how the beverage they're holding was made. Adding a back story will help engender brand loyalty in your customers and keep them coming back for more.
- Go green. While label paper is typically recyclable, some adhesives are not. If you go the extra mile to find an environmentally friendly option, mention that on the label.
With color label printers, brands can take their marketing strategy into their own hands. Contact us today to learn more about our range of products.