In today’s global economy, barcode labeling must reflect the changing needs and requirements of variable countries and customers. Whether it’s for different languages, different government regulations or different customer preferences, labels need to be customized. If a food company’s supply chain can’t support variable barcode labeling, that company can miss out on lucrative new markets. As Michael Ward noted in DC Velocity, no one type of label is right for everyone, everywhere.

Customer Demand

Customers have become more demanding about the types of ingredients their goods contain. And it’s important that food labeling reflects that. A nutrition facts label might have different images or different data depending on the country. Health and safety information must also be provided in a country’s primary language. So customers all over the world can read and understand the ingredients.

Global Regulations

Many government bodies across the board have differing regulations for food products. In order to be compliant, food labeling needs to be adaptable for different possibilities, which can change rapidly. According to the Center for Food Safety’s interactive map, here are some groups. Of countries that have enacted regulations on GMO foods:

• Three countries have banned genetically engineered (GMO) imports.
• 37 countries require the labeling of all GMO foods with a threshold of 0.9 to 1 percent. GMO content per ingredient in each food item.
• 25 other countries currently have similar GMO restrictions, with different requirements for food labeling.

Brands can use high-quality color label printers to send the right messages to their consumers. Contact us today to learn more about taking control of your brand strategy with a flexible, fast and cost-effective. Printing solution from Argon Technology.