A recent report on the beverage industry by Zenith International shows that the children's bottled water market is expected to grow 7 percent each year until 2021. Food Bev Media reported that concern over child obesity has been the primary driver of this market growth, and manufacturers see an opportunity to promote a healthier lifestyle by providing an engaging product.
In the firm's report, Zenith International chairman Richard Hall stated, "Increasing awareness of the need for good hydration and greater concern over child obesity mean that children's bottled water is in an extremely strong position for continued rapid growth."
Beverage companies are taking a number of approaches to making bottled water more appealing to children and parents. For instance, Nestle Pure Life bottled water is available in smaller bottles. Families can visit the Pure Life website to learn more about the importance of children drinking ample water each day. In addition, kids can use the Share-a-Smile feature and select from a number of fun label designs to display on their Pure Life water bottles.
Kid-focused labels are used by many bottled water companies in order to attract this market. In December, Volvic, in collaboration with Disney UK, launched a range of bottled waters that cater to children. These bottles are smaller with fun shapes and iconic Star Wars characters featured on the labels. The product line includes characters like Darth Vader, Chewbacca and C-3PO on the bottles.
A high-performance food labeling printer with Afinia labels can identify the brand and values of a food and beverage manufacturer, catering to all types of markets and demographics. Contact Argon Technology today to learn more about how taking control of your label strategy can provide new opportunities for marketing and engagement.