After last year's ambitious and successful "Share a Coke" campaign, Coca-Cola has done it again. In Israel, bottles of the soft drink have been labeled with unique designs resembling the interior of a kaleidoscope. To generate interest in products, the company has a strong record of mixing it up while keeping the integrity of the Coca-Cola brand intact. This time, engineers used science to devise the eye-catching and memorable labels.
"The one-of-a-kind Diet Coke bottles were produced by the brand via a special algorithm which gave the printers the ability to think like designers, effectively tweaking the graphics themselves," explains Yahoo News. "The result, Coke pointed out, was that 'no other bottle in the world looks the same.'"
Because the bottles are individually unique, they have the potential to be elevated as collectors' pieces after the limited edition run. The campaign was designed to foster conversations and improve market penetration in key international markets. In Israel, the promotion's target market, Coca-Cola's brand recognition increased 3 percent and sales improved by 2.1 percent.
The campaign is a reminder that mixing up your brand's custom label printing strategy can grow audiences, earn media attention and otherwise elevate the visibility of products. Food labeling is a unique space for companies to get creative. In this case, Coca-Cola mixed nostalgia with timeless geometric designs. The promotion was featured on the cover of Labels & Labeling magazine, an industry leader in trend coverage.
Contact us today to learn more about how an industrial label printer can transform your company's marketing strategy. When businesses take custom label printing into their own hands, the possibilities for creativity and brand reinforcement are limitless.