If you’re looking for an innovative, artistic label design that will reflect consumers’ views of your product, you may want to consider using. Social media to crowdsource your labels. Rather than having to go through the process of hiring a graphic designer. And trying to anticipate what your customers want to see on your label, social media allows you to ask customers for suggestions. This increases their engagement with the brand while providing you with a perspective you would otherwise have missed.

In a recent example of this strategy, Blue Moon Brewing Company is celebrating its 20th anniversary by featuring 20 limited-edition. Labels designed by local artists from around the country. The only instruction the artists were give to guide their designs. Was that there had to be a moon somewhere on the label.

Companies are crowdsourcing labels

Now that the 20 designs have been reveale. The second part of the contest has begun, in which Blue Moon has invite. Its fans to vote for their favorite design on social media. Voting will continue through the end of August, at which point the 10 designs. With the most votes will go on to be evaluate. By an expert panel of judges who will select a single winner. The winner will go home with a $20,000 grant and a much wider audience for their art.

According to Phoenix, Arizona artist Carrie Bloomston, this contest has been just. As beneficial for her as it has been for the company.

“I like to call it ‘brand shaking,’ like a handshake between brands,” she told the Arizona Republic. “It’s such a collaborative era we live in, with West Elm looking for small designers. And Etsy filtered into every aspect of the corporate landscape…It’s a really great symbiotic relationship.”

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