One way to engage customers with your wine brand is to cross-promote using unique labels. For example, winemakers in Hudson Valley, New York are participating in an expository contest. In conjunction with Arts Mid-Hudson, Millbrook Vineyards & Winery will give artists an opportunity to create works that could be featured on wine labels.
"Twelve artists were selected to exhibit their artworks and each artwork is mocked up as a wine label for the Seventh annual Wine Label Competition," reports the Poughkeepsie Journal. "Visitors to the winery will have the opportunity to vote for the art they think makes the best wine label, and the winner will be announced at the Sip & Sign, a culminating event held Nov. 14 at Millbrook Vineyards & Winery."
This creates an interactive way for customers and visitors to help guide the Millbrook brand. For companies looking to gain visibility in their region, or even national attention, partnerships with arts organizations can solve two problems at once. The first is the need for creative designs with a high level of visual integrity and the second is getting the word out about a brand's products.
Contests can also represent a less expensive option than paying a graphic designer, whose work might not be as unique and artful as a fine arts professional's. This competition gives the winery a dozen different options and automatic customer feedback.
With an industrial label printer, brands can take control of their marketing strategy by devising clever, beautiful and, most importantly, memorable labels. Relying on a third party for printing services makes the process of articulating a brand less flexible. Contact us today to learn more about our label software and color label printers.