For consumers who want to quench their thirsts this summer, but are looking for beverages a bit off the beaten path, there are some interesting new trends in the beverage industry. These non-alcoholic drinks can offer quick refreshment, along with some other added benefits. As consumers are becoming increasingly interested in healthier food and beverage options, beverage companies are trying innovative new flavors and food labeling designs to engage the public.
Marinated Beet Juice
Beet juice has become a popular health drink among athletes, and English-based Love Beets hopes to capitalize on this trend. They're selling marinated beet juice, which is rich in nitrates for stamina, liver health, heart health and blood flow. The organic beverages come in plain beet juice flavors, and a hint of ginger flavor. Both drinks are described as smooth, with a bit of earthiness in the plain version and more sweetness in the ginger flavor.
Like cold-brewed coffee, this tea is made by extracting flavor over 12 hours rather than boiling and seeping. Cold brewing allows for the infusion of more delicate flavors from the tea leaves without any of the bitterness that you might get from traditional hot brewing. Cham boasts cold-brewed "wellness tea," featuring the "perfect balance of wellness and taste without any compromises whatsoever." Flavors include Revitalize Fruit Tea, Calm Chamomile Tea and Defense Mountain Tea. Cham's labels feature the main ingredients and wellness benefits on the front of each bottle.
Consumers who need a pick-me-up but want to cut out caffeine might like Ginseng Up. The makers of the ginseng-infused drinks claim it can invigorate a person dealing with fatigue. The company is introducing a new cranberry flavor to join the lineup of orange, apple, cola, lemon-lime and others.
When unveiling new food and beverage products, dynamic food labeling can help engage consumers. Contact Argon Technology today to learn more about how taking control of your food label strategy can provide new opportunities for promotion and sales.