Some of your customers may have a New Year's resolution to get fit this year. However, before they purchase a gym membership, buy new gym attire and take their first jog, they should set their sights on a different goal.
Customers first need to understand what they're putting into their bodies, and the best way to figure this out is if they read the nutritional labels of the food products they're purchasing.
We get it. Most food labels aren't easy to understand, and people often don't have time to learn how to decipher them. However, food labels give people insight into what they're eating, and if your labels are hard to read, you could be neglecting your customers from meeting their health goals.
We have a solution: Help them get healthy by examining your labels to see whether they should be redesigned. If you're not sure whether you need to create new labels, here are a few ways to tell:
1. Labels Should be in Compliance With New Laws
By July 26, 2018 many food manufacturers will have to follow newly approved label requirements from the Food and Drug Administration, according to a release from the organization. These rules should not only make labels easier to read, they'll also ensure manufacturers highlight key ingredients. It's the most labels have changed in 20 years, according to Natural Products Insider. It's critical you comply with new regulations so you don't get fined.
2. Labels Should be Simple
While government regulations will soon require manufacturers to overhaul their existing nutrition labels, food manufacturers typically have free reign to design the rest of the label as they see fit. This is a great opportunity to make confusing language simpler.
Remember, how you design your label matters. A University of Minnesota study, published in the Journal of the American Dietetic Association, of 203 participants found that the location of the food label matters, as well as where the information is positioned on that label. When people easily spot a label, they'll look at it. And when they do, they're more likely to read information at the top of the label first.
3. Labels Should Meet Customer Expectations
Let your customers know you plan on changing the label, and reach out to them for suggestions with surveys and focus groups. Working with your customers helps you build trust, and could ensure your label is widely accepted when distributed.
This year, don't assume your food labels are perfect. Take the time to examine it, and make changes based on the suggestions we listed here.
Your food label it an important part of your company's overall image. By simplifying hard-to-understand nutritional facts and creating a more welcoming label, you can help your customers reach fitness goals.