In Belgium, a brewery has decided to turn food waste into delicious beer. Because grains are critical to producing a tasty variety, the Brussels. Beer Project has aim to convert leftover bread from food retailers into specialty brews. Sebastien Morvan, a co-founder, explained the sustainable idea in an interview with Reuters.

“Morvan calculated that about 30 percent of the barley used in brewing could be replaced with one and a half slices of bread per bottle. Explains a Reuters report on the brewery. “Brewing 4,000 litres (1,057 U.S. gallons) would use up 500 kilos of bread. A nearby social project, ‘Atelier Groot Eiland’, arranged to get unsold bread from nearby supermarkets. Dry it and cut it into flakes for him.”

Brand have a unique story

The variety is called “Babylone,” which comes from a 4,000-year-old Mesopotamian recipe for an alcoholic beverage. Morvan explained that the brew might not be to everyone’s taste, but that shouldn’t prevent curiosity. Most specialty beer companies don’t adopt such extreme production concepts. But many of them still have a history and ethos to share with customers in liquor stores.

If your company’s manufacturing practices are unique, sustainable or interesting stories worth telling. Food labeling presents the perfect opportunity to do so. By reserving some space on labels to communicate the thought and practices that went into producing your items. Consumers will feel more compelled by the narrative you craft. Branding is essential to standing out in an ever-more-crowded marketplace.

With an industrial label printer, companies can take control of their marketing efforts. And articulate their values, methods and other pertinent information. Contact us today to learn more about how custom label printing can take your strategy to the next level.