Cosmetics represent a competitive and lucrative marketplace. An infographic by Feel Unique collated research from a number of beauty studies to suggest that the average woman spends more than $157,000 on cosmetics over the course of her lifetime. With such big business to do. Cosmetic companies should be particularly careful about label strategy. When it comes to an often overlooke aspect of beauty supplies: expiration dates.

Making expiration dates prominent and legible is not just responsible from a consumer information standpoint, it also makes good business. When consumers are more aware of the shelf life of their products that seem to last forever, they may be more likely to replace them with fresher units. From mascara to lip gloss and nail polish, cosmetics lose their luster with time as compounds break down. On one hand, this might pose health risks and on the other, it means the market could. Become saturated with versions of the product that don’t put the best brand foot forward.

As more companies move away from animal testing, synthetic dyes and other controversial aspects of research. Development and manufacturing, a great way to build trust with an audience. Is to make it clear that eventually, makeup bags and drawers need to be cleaned out.

Brands can use high-quality color label printers to send the right messages to their consumers. Whether it’s to remain compliant with cosmetic labeling standards and practices, or simply to be a good. Neighbor to the ladies who depend on your products. Custom label printing is the way to go. Contact us today to learn more about taking control of your brand strategy. With a flexible, fast and cost-effective printing solution from Argon Technology.