Any period of change and evolution in the legal rules and voluntary norms governing an industry will naturally come with both discovery and growing pains. Food labeling is no different. Companies of all kinds are threading a needle between the information they have to disclose and the health-related claims they choose to make about their items to attract consumers.
The results of these programs vary – in some cases, shoppers are better informed. In others, people are simply confused.
Dealing with Non-GMO Labeling
According to The Los Angeles Times, there has been some confusion regarding GMO disclosure and, particularly, the opposite kind of labeling – companies branding their products "non-GMO." According to the newspaper, groups such as the National Milk Producers Federation are concerned about brands that promote their dairy goods as being free of GMOs. Specifically, there is no such thing as GMO milk, so the producers promoting their absence may be needlessly spreading worry about other brands.
The movement has gone beyond dairy and out of the realm of food and beverages entirely. The Times reported that non-GMO groups, which hand out labels for items produced without genetically modified organisms in the supply chain, have given their approval to products from salt to water to kitty litter and even condoms.
General Effects of Clean Labels
Clean labeling of all kinds can have a host of different impacts on consumers' decisions. As University of Delaware research published by Dairy Herd Management reveals, the impact of labels that reveal the processes used to make an item can be either positive or negative. In the good cases, this packaging style lets consumers align their values with the items they buy. In an era where people are putting weight on the concept of conscientious consumerism, this is an empowering idea.
However, in more negative cases, consumers could end up overwhelmed by the sheer amount of messaging they're getting. Furthermore, the university researchers added that it's possible for shoppers to read too much into labels, and assume brands are more responsible or proactive than they really are. Sometimes, companies' labels can make claims that sound positive, but don't actually indicate that an item was made with good practices. These situations add further confusion.
Companies redefining their labels with clarity and honest in mind, trying to keep responsible promises and legal requirements balanced, may find themselves in need of a high-quality in-house printer. At Argon's U.S. store or Canadian page, they can find the asset they're looking for.