During the holidays, many people are worried their friends and family won't like their gifts. Others, however, are nervous about a much more severe reality: They could have an allergic reaction to the holiday food they consume.
Food manufacturers must realize they play a key role in how people feel when purchasing their food products. Consumers who are slightly nervous about falling ill are likely to opt for alternative items. This, as you probably know, could damage the company's bottom line.
To keep people coming back, manufacturers need to create labels that are easy to read and interpret and also contain enough information for customers to make informed decisions.
How to Create Great Labels
To design great labels, companies must first understand the different types of food allergies that exist and how they can affect people. Next they need to design their labels so they meet both government regulations and consumer standards.
The Federal Food Allergen Labeling and Consumer Protection Act, for example, actually requires manufactures to clearly label foods containing peanuts, as well as other allergens. Manufactures could, however, take a step further to protect customers by placing more than one label on products that contain allergens. At the same time, Kids With Food Allergies suggested that consumers look for warnings on labels that state peanuts or other allergens are present.
Along with properly labeling products, manufactures should also design simple labels that allow readers to easily digest the information. Consumers likely don't want to spend a lot of time trying to interpret labels or find necessary information. This, of course, is dangerous because they could miss vital facts that could protect their health.
Great Labels Can Build Trust
Imagine what would happen if a manufacturer sold a product with a poorly-designed label and a consumer misread it and had an allergic reaction. While we can't say for certain the customer could take legal action against the company, we do believe that customer would likely lose trust in that brand. The end result: a decrease in customers and a drop in profits.
When businesses are thinking about how to design labels, they must always keep state and federal regulations, as well as their customers, in mind.
To stay in compliance with expectations, language and transparency is key. Food Allergy Research and Education note, for example, that it's not required for companies to use precautionary statements such as "may contain" or "made on equipment with." This is completely voluntary. However, we believe it's in manufacturers' best interest to be transparent about what's in and how they make their food.
A great label can build trust with customers, especially those who food allergies, and make them more likely to purchase the product. This holiday season, keep your customers safe by understanding how a perfectly-designed label can impact someone's life.