What do people normally do during the holidays? Many spend time planning holiday parties and wrapping gifts. That doesn't leave much time for other necessities like eating healthy and staying on a normal diet.
This, as you might suspect, can be dangerous. After all, health enthusiasts don't want to work hard all year to lose weight to suddenly put it back on a month before the year ends. You can help them avoid this by creating easy-to-read labels for health-conscious consumers.
Many people are likely not familiar with how to interpret a label's contents. And often they simply don't have time to read them, especially during the holidays.
Food labels provide consumers with an array of information ranging from serving sizes and total fat to cholesterol and sodium. It's extremely easy for people to incorporate healthy foods into their holiday planning if they know what they're looking for. This all starts with food manufacturers.
Focus on key materials
Start by making it easy for consumers to understand what a product's serving size means and how best to calculate it.
Kathy McManus, director of nutrition at Brigham and Women's Hospital, writing for Prevention, noted it's important that people calculate a product's serving size based on whether or not "one package" equals a single serving.
From there, they should look at the product's other contents. McManus advised consumers to avoid trans fat and purchase foods that have low saturated fat. As you can imagine, they should also leave products with low sodium and sugar on the shelves.
When producing labels, one of your main selling points is the fact that you create labels for healthy foods. Consumers must be able to construe this information when they take the product of the shelf.
Yes, all the information on a label is important
Labels are just paper stuck on the sides of products, but they're invaluable pieces of information that Bonnie Taub-Dix, a columnist for Everyday Health and weight-loss expert, believes few people really don't use enough.
"There is so much wonderful information on the label, and there are so many people who don't take advantage of that," said Taub-Dix.
Many people indeed don't look at the label when they're buying food. This is probably why they've been neglected by food manufactures for so long and only now being addressed by the federal government. But the information they contain is a gold mine for health enthusiasts looking to keep the pounds off during the holidays and into the new year.
When producing labels, don't neglect content or presentation. Make sure they're simple to follow and understand. Doing so will certainly keep your consumers happy and less stressed out as we enter the holiday season.