More and more people are learning how to read food labels.
Just recently, The Herald-Dispatch reported that WVFEDUP held a student conference at the Cabell County Schools Transportation Complex in Lesage, West Virginia where kids learned about food labels.
Teachers and professionals (and likely many parents) who attended were looking to help children take a more proactive role in their overall state of health. Instead of simply believing what food manufacturers say is in their products, professionals are teaching kids to read food labels so they can determine the contents' ingredients for themselves.
The WVFEDUP movement spawned out of a 2014 documentary called "Fed Up," which discussed how the amount of sugar in processed foods was contributing to obesity in America. The Barboursville Middle School plans to purchase a healthy food cart after they recently received a grant.
Olivia Turman, a 13-year-old student at Barboursville Middle School said the cart will test whether kids will eat a healthy snack if given the choice.
"Concession stands are full of sugar and fried foods," said Turman. "We want to take it there to see if kids would rather have a healthy snack. If they could choose that, would they?"
This level of awareness isn't going away, and it's important manufacturers get out in front of it. Doing so can help them save face, while also allowing them to cater to a brand new, enthusiastic audience.
Here's how you can improve your food labels:
1. Be Transparent
People young and old are taking the time to learn how to read often confusing food labels, which is like reading a second language. This means one thing: They would likely appreciate companies that are transparent about what they put in their food and also businesses that design labels that clearly state ingredients and their health implications.
2. Ask for Suggestions
If you've been designing plain labels for years, you may not know how to drastically overhaul its design. Start by analyzing consumer behavior, trends and desires, and hire a marketing or design firm that can create a beautiful, readable labels that your customers will appreciate.
3. Follow Federal Regulations
In the near future, manufactures will have to adhere to new U.S. federal regulations. It's important manufactures follow these and existing laws to avoid any fees or penalties. And it's especially important to evaluate how newly designed labels comply with government rulings.
If you're thinking about redesigning your labels, why not also upgrade your printers? Argon Technology offers a number of high-quality label printers from Epson, Primera, iSys, VIPcolor, NeuraLog and Afinia. Talk to us today about your needs, and we'll set you up with a printer that can help you exceed your goals.