Effective and engaging branding is a vital facet to a company's growth. In recent years, food labeling has provided an artistic avenue for food producers to showcase their products, through incorporating their company's convictions or style right on the packaging. Each year brings new design trends for consumer products. Here are some of the most prominent trends experts in the field have documented from 2015 so far.
- Authenticity: What you see is usually what you get for many brands this year. Consumers are shifting towards an increased desire to know what they are eating and want honesty from companies. There has been a movement towards free-form, sketch style typography and images on food labels. Some companies are even moving towards clear packaging where the consumers can literally see the product. This form of authentic design builds trust and opens an honest dialog about a product's contents between company and consumer.
- Minimize: As the old saying goes, less is more. Many companies are minimizing the distracting elements on their food labels and instead focusing on bold, eye-catching colors combined with minimal artwork or writing. The colors make the brands stand out, while simplistic and clever design elements draw consumers to the product. The days of overselling a product through flashy designs are quickly fading away, while authentic and simple, yet engaging labeling is taking its place.
If your company's branding ideals are unique, sustainable or interesting stories worth telling, with an industrial label printer, your company can take control of its marketing efforts and articulate its values and other important information. Contact us today to learn more.