While other facets of the packaging industry are slow to go digital. Label printing leads the way by embracing high tech solutions. The packaging market can be divided into four main categories: labeling, folding carton, corrugated cartons and flexible packaging. While all of these groups are making the move from traditional to digital printing. Labeling has been the fastest to go digital, reported Michael Seidl of Package Printing.

Fashion and Flexibility

Digital food labeling provides many benefits to food manufacturers. Primera label printers like the CX1200 digital printing press provide efficiency and flexibility. Digital labeling allows the manufacturer to change label designs quickly. Either to correct a mistake, share a new style or flavor, or even create a seasonal look. Seidl noted that some wine bottle labels have practically become fashion icons. Due to their popularity, thanks to the rapid. Design changes and implementation make possible by digital printing. A fresh new design can breathe new life into a brand, and help to establish more awareness.

Market Growth

Only recently have digital printing systems become available for corrugated cartons, folding cartons and flexibly packaging. These producers have been more conservative than label producers. But they are beginning to see the benefits of digital solutions over more traditional methods. Overall the packaging printing market is growing after suffering decline during the recession of 2008. Seidl noted that experts predict the market will grow 3.3 percent per year through 2020.

A high-performance food labeling printer with barcode labeling can identify the brand and values of a food manufacturer. Contact Argon Technology today to learn more about how taking control of your label. Strategy can provide new opportunities for marketing and engagement.