When implementing a label strategy, food manufacturers face a great deal of public pressure. The raging debate over genetically modified organism (GMO) labels has divided manufacturers and consumer advocacy groups. Nevertheless, public health is inextricably tied to the information. Those companies provide to the public about making inform and healthy eating decisions.

Perhaps the most vulnerable group to messaging about nutrition is children. By the time they grow into adulthood, many have already formed eating habits that are difficult to break. However, in the critical stage of childhood, experts say young people are impressionable to form healthy and responsible diets. One of the ways a public school leveraged that influence is by creating incentives. For kids to choose nutritious options at lunch.

“At an inner-city elementary school, researchers placed smiley faces next to healthy items. And gave out small prizes to kids who chose a ‘power plate’ of four nutritious foods,” explains WTVY News’ 4 Your Health segment. “After five months, plain white milk purchases increased 41-percent, fruit selection increased 20-percent and vegetables rose by 62-percent. And purchases of power plates went up more than 300-percent.”

Manufacturers can be just as proactive about these promotions as parents and educators. Companies with a strong labeling strategy can make healthy eating both exciting and fun for kids. Whether they partner with a nonprofit or create in-house nutrition initiatives. Taking an interest in public health can earn trust and loyalty from customers.

With an industrial label printer, food labeling can reflect the values and aspirations of a food manufacturer. Contact us today to learn more about how taking control of your label strategy. Can provide new opportunities for marketing and engagement.