Quality food labeling is driving global packaging trends. The laminated label market is expected to grow to $94.49 billion through 2020, according to a recent report from Research and Markets. The increasing demand for convenient, quality packaged food and beverage products are leading to significant growth in laminated food labeling manufacturing and distribution. The market was previously valued at $75.56 billion in 2015.
Packaged Food Products
More consumers are choosing packaged foods because the labels include all the necessary information related to nutrition, manufacturing date, regulatory certifications and date of expiration. Manufacturers are able to produce food labels more efficiently. The increased logistical uses for barcode labeling has also impacted the global demand for laminated labels.
Asia represents the largest market for future growth, with emerging economies such as China and India consuming a rising amount of packaged food and consumer durables. The growing middle class in this region is expected to see an uptick in spending money for packaged food products. Japan will also drive growth in Asia, with the growing consumer demand for convenience goods. Digital printing is the most widely-used form of laminated labeling, allowing manufacturers to reduce costs while increasing volume.
The global laminated label market is segmented into the following groups:
- Consumer durables.
- Home and personal care.
- Food and beverage.
A high-performance food labeling printer such as the Afinia L801 Memjet can reflect a food manufacturer's values and aspirations. Contact us today to learn more about how taking control of your label strategy can provide new opportunities for brand marketing and customer engagement.