Are all food manufacturing companies nervous about putting too much information on labels? Nervous might be the right word for some, especially those who are worried consumers will get the wrong impression about how they produce their goods. (Between 70-80 percent of food in the U.S. is genetically modified, according to The Wall Street Journal). Other businesses are anxious because they feel the new federal standards will cause their labels to become confusing to read.
Others, including those outside the U.S., are proactively being more transparent about how their food is processed – a concept many U.S. companies will embrace sooner rather than later.
Meghan Deer, founder and CEO of localize, said she came up with this idea, in part, because she likes to know where her food came from. One of the company's labels, for example, contains the following information:
- The type of food.
- A barcode.
- Who makes the food.
- How far from the grocery store food was made.
"As a shopper, I wanted to know where my food was coming from, especially when shopping in a grocery store," said Dear, according to iNews880. "So I decided that I would solve that problem by creating a shelf labeling program that told shoppers like me where my food was coming from."
While some state governments across the U.S. have taken the initiative to label genetically modified foods, more commonly known as GMOs, the federal government now requires all food manufacturers to be more transparent about the items they're distributing.
If you're wondering how you can better comply with new U.S. food labeling standards, contact us today.