An aspect of manufacturing and shipping that many companies have looked into in recent years is the sustainability of their products. In addition, they might strive to communicate these environmental efforts with their audiences. According to the 2017 Cone Communications CSR Study, 87 percent of people will buy a product when the company supported an issue they cared about, such as environmental, political or social concerns.
One shining example of corporate sustainability responsibility is Lush Cosmetics, a popular bath and beauty company based out of the U.K. but internationally recognized. In addition to being candid about its environmental efforts on the company website and social media channels, Lush offers products that lessen the waste of plastic, paper and other materials.
These initiatives have impacted the company's sales. Craft reported a steady rise in the organization's revenue over the years; Lush's primarily millennial audience suggests that the company's sustainability practices are a huge driver of sales. Here are some of the biggest eco-friendly steps the organization has taken in recent years.
According to Lush's website, 35 percent of the products they sell are "naked." These package-free soaps, shower gels, solid conditioners and body butters encourage waste-free shopping. Lush started selling naked products to combat the plastic pollution that is impacting the Earth. Package-free products can minimize their environmental impacts.
Incentives for Recycling
Lush encourages its shoppers to recycle whatever plastic Lush packaging they use. If customers return five clean black pots to the store, they can get a free fresh face mask. Providing an incentive for its customers to recycle old pots is just another example of how Lush strives to lower its carbon footprint.
The plastic packaging that Lush offers its customers is thinner than conventional bottles and containers. Using less plastic adds up over time, allowing the company to save thousands of pounds of plastic every year.
When customers order Lush products online, they might be disappointed in the amount of packaging that keeps the products in good shape while shipped. However, they would be pleased to find out that every part of Lush's delivery materials are more sustainable than expected. The cardboard boxes sent through the mail are made from 100 percent recycled cardboard. The packing peanuts used to keep products from shifting around during transport are plant-based and completely biodegradable. Although the naked products arrive wrapped in bags that resemble plastic, this packaging is actually made from biodegradable cellophane.