Mars, the U.S.-based food corporation, is rolling out a new food labeling strategy for its products. Based on the salt, sugar or fat content of each product, Mars will label them for “occasional” or “everyday” consumption.

Everyday versus Occasional

Roughly 5 percent of Mars products will receive the “occasional” label. Mars will advise consumers to eat these items around once a week. “Everyday” food items are healthier options that are recommend as frequent staples. The new nutrition facts label strategy is part of Mars Foods’ Health and Wellbeing Ambition. Which is design to encourage consumers to cook and share healthier meals together.

The plan is to help consumers structure a healthier diet, identifying which items are healthy enough. To become daily mealtime staples, and which items should be save as occasional treats. In addition, the company plans to reformulate many of its products to reduce sugar and sodium content by 2021.

Health and Wellbeing Ambition

Fiona Dawson, global president of Mars Food, Drinks, and Multisales, stated in a recent press release, “This Ambition advances our purpose of creating better food today and a better world tomorrow. As a busy mom myself, I know how tricky it can be to find healthy meals which everyone in the family will enjoy, and of course, they often need to be quick and easy to prepare.” Mars Food brands include Uncle Ben’s rice products and Dolmio Italian sauces.

Whether a company wishes to label its products as “occasional” or “everyday”, identify GMOs or design more dynamic packaging to get consumer’s attention, a high-performance food labeling printer such as the Afinia R635 Color Laser Label Printer can bring a food manufacturer’s goals to life. Contact us today to learn more about how taking control of your label strategy can provide new opportunities for brand marketing and customer engagement.