The gluten-free market is in a boom right now. According to Grand View Research, this industry is expected to be worth $33.05 billion by 2025. What's more, the same study found that around 70 percent of all gluten-free products are sold in grocery stores right to the consumers.
While those with Celiac disease and other gluten intolerances rejoice at a wave of new options, customers are now given the task of ensuring that the products they are purchasing are actually gluten free. People are forced to rely on proper labeling to avoid exposure, and they're often failed by manufacturers.
Trust is a huge part of the company-consumer relationship, and breaching that trust should be considered a major offense. Take, for instance, the case of one producer gluten-free foods carried in many American supermarkets. The Huffington Post revealed that Cederlane Foods sold a gluten-free salad that contained, among other things, couscous.
Normally, people with gluten intolerances have to avoid couscous due to the fact that it's generally made out of wheat. However, there are ways to produce this rice-like foodstuff without including gluten. This is usually indicated to the consumer with a gluten-free guarantee on the label.
In this case, it turned out that the company's couscous was made of wheat. The brand has promised to recall the product, and hopefully no one was seriously harmed by this. However, this case exemplified the need for companies to give consumers a reason to trust them.
Take pride in your ingredients
Thankfully, there's a pretty simple answer to this problem for gluten-free label producers: List your ingredients prominently and proudly. Creating a gluten-free product is a complicated process, and your hard work in finding the right ingredients deserves praise and recognition. Label makers often give the ingredients less space, sometimes to allow for a larger graphic or design. Instead, endeavor to make your ingredient list easy to find and read.
Consumers of gluten-free foods are clearly delighted in this increase in products on the shelves of their supermarkets, but it's important not to take their support for granted. If you can gain the trust of your customers, they'll stick with you for years to come.