In any given grocery store, there are no doubt foods marked “natural” on the shelves. Many supermarkets even have their own natural food sections or brands. While a great deal of food labels say that their products are “natural,” what does that really mean? Consumer rights groups want the government to make this easier to present on food product labels.

Natural Foods

A recent survey published by Consumer Reports indicates that 62 percent of the public cares deeply about environmental issues. These individuals want to buy natural products, but they also want to know exactly what it. Takes to be consider “natural.” Consumer Reports wants the FDA and the USDA. To abolish these labels, unless manufacturers can show exactly what natural food entails. Consumer Reports identified a number of natural food products that contained artificial preservatives.

‘A Welcome and Necessary Step’

The fact of the matter is, there is no universal definition for natural foods. So it’s a term that gets thrown around quite a bit. And possibly misused on food labeling. In addition to Consumer Reports, the Grocery Manufacturers of America have also called for a universal definition, calling it  “a welcome and necessary step toward having a common national standard that consumers can rely on.” In a recent statement.

Consumers deserve to know what’s in their food, so these labels should be clear and easy to understand. By establishing set guidelines for natural foods, it will help manufacturers and distributors better express. Their products, and set themselves apart from the competition.

A high-performance food labeling printer with barcode labeling can identify the brand and values of a food manufacturer. Contact Argon Technology today to learn more about how taking control of your label strategy. Can provide new opportunities for marketing and engagement.