One of the rising trends in the food and beverage market is the introduction of plant-based substitutes for meat. As food producers develop these alternative proteins, they have to face a few labeling challenges. First, it’s important to see where the ingredients fit into regulations regarding nutrition facts and claims. Then, companies have the opportunity to rise to the top of this still-developing market segment though appealing graphic design.

When Meat Isn’t Meat

With an increasing number of people trying out vegetarian or vegan diets. The market for plant-based foods that resemble meat is on the rise. According to recent research by Markets and Markets. The value of the substitute meat products sector will grow. At a compound annual growth rate of 6.8 percent between the 2018 and 2023. The forces driving the market forward include health concerns. The main factor limiting industry progress is worries about. Whether the new foods will replace old health worries with new ones.

The report revealed consumers are most interested in fresh goods. This finding means meat substitutes that aren’t preserved and frozen are more popular than ones available in freezer cases. Developed countries are the most ready for the new ingredients. For instance, Canada stood out as a good region to sell tempeh-based foods.

Marketing Faux Meat

A recent FoodNavigator-USA report focused on No Evil Foods’ efforts to create a compelling labeling campaign for its meat substitutes. The company has decided to simultaneously pursue meat substitution and clean labeling. Because its products don’t use complicated chemical compounds. No Evil Foods is able to use the popular labeling. Strategy of foregrounding its short and comprehensible ingredient list, using that data as a selling point.

To achieve this highly marketable one-two punch. The company turne to chickpeas and wheat flour. As a base instea of using isolated proteins. No Evil Foods uses personality-filled product names. Such as Comrade Cluck for its chicken alternative.  And presently offers four varieties of faux meat. Furthering its goal of appealing to selective and diet-conscious consumers. No Evil Foods makes its products in small batches and uses sustainable methods. By existing at this nexus of desired traits, it may reach a wide audience.

Take Labeling In House

While not every meat substitute business will be able to take the clean and simple approach to ingredient listings. All brands will have to think of a unique and visually exciting way to package their goods. If your company is entering this potential-fille market. You may want to bring your labeling in-house for unparallelly control over production. You can find a great selection of printers at Argon Technology’s U.S. store or Canadian page.