It may be the middle of summer, but fall will be here before we know it. For many companies, particularly in the food manufacturing industry, seasonal changes have a huge impact on the product offerings and how they're labeled and marketed. If there are special fall offerings and promotions your company is considering, now is the time to wrap up final details about rollout and distribution.
Food blogs can be an excellent way to promote your new items, especially when there's a timely hook that taps into a current trend. The pumpkin spice flavor has been a particularly buzzy and topical subject in a "what will they think of next?" way. But even companies that produce wine, beer or spirits can think about the ciders, ales, bouquets and limited edition labels they will release in 2015. Staying ahead of the curve helps build interest around products before they're released.
As a point of reference, it was almost this time last year when popular Greek yogurt maker Chobani took its pumpkin-spice flavor public.
"It's only the end of August, and beach season is still in full swing, but we're already getting geared up for fall," writes Joanna Fantozzi of the Daily Meal blog. "Sprinkle a little bit of autumn into your afternoon snack even before the leaves start changing with Chobani's new limited-batch apple cinnamon and pumpkin spice flavored Greek yogurt. Both flavors are cinnamon-y and nutmeg-y enough to make you want to go outside right now and jump into a pile of leaves."
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