Smartphones are everywhere now, and shoppers use them to help get in and out of the supermarket quickly. For food manufacturers, leveraging this fact can not only help set your product apart from your competition on the shelf but increase brand loyalty with your customers. One of the easiest ways to do this is by using a QR code.
QR, or quick response, codes are like barcodes only they are square and use the placement of black pixels to help scanners read the imprinted information. They were originally developed by the Japanese automotive industry as a way to track parts, but have since become immensely popular in the marketing world for their versatility.
Typically, a QR code contains a website URL that will load when scanned. This can be used to impart a variety of details and extra features to help the customer. Here are some ways they can be used in food labeling:
- Additional facts. These can range from how it is made, more nutritional information, fun anecdotes or some other information that might attract someone to the product.
- Recipes and pairings. Sometimes it's hard for people to imagine an item that requires preparation on their dining room table. Providing them with recipe ideas can help bridge that gap. Also, providing pairing ideas with other foods or beverages can help complete that image in the customer's mind.
- Coupons. These codes are a quick, paperless way to offer manufacturer coupons directly to customers. Since they'll likely be in the store when they scan the code, the discounts don't have to be for a lot. Even a little bit will help set you apart from your competition.
Contact us today to learn more about the benefits of taking your company's food labeling strategy and design into your own hands. We sell color label printers and other necessities for implementing a strategy that gets people talking about your fantastic label designs.