Snacking isn't as simple as it first appears, and if your company produces foods best consumed in small portions, you may have a pronounced opportunity to embrace new package design strategies. Creating a compelling new look for your food and beverage offerings could make a difference with consumers whose tastes are constantly changing. Today's shoppers don't snack the same way they did as recently a few years ago, and a cutting-edge approach to package design could appeal to these new preferences.
Snacks for the Present and Future
Packaging World recently presented some of the insights from PMMI Business Intelligence's latest snack industry report, revealing customer interests that could present branding and labeling opportunities. For instance, the most prominent area of interest among shoppers is healthier foods. This part of the larger-scale clean label movement shows how pervasive the desire for healthy goods is. Even when they're grabbing between-meal munchies, people want to eat something nutritious. Your labels can play into this desire by clearly and honestly listing ingredients.
While consumers today want to snack healthy, they don't want nutrition to come at the cost of flavor or variety. Packaging World added that there's a preference for numerous flavor options. This trend has proven especially influential in the savory snack foods sector. Offering a wide variety of flavors and creating distinct and recognizable labels for each one may be a way to make your products stand out on shelves and appeal to shoppers.
Private Label Snacks Gain Prominence
If you operate your own stores, you may be able to gain a strong foothold in the snack business with own-label goods instead of relying on national brands. Food Business News reported there is a change of attitude occurring among millennial buyers. Young shoppers, who were previously distrustful of store brands, are now ready to buy their snacks directly from supermarkets.
Food Business News added store owners are becoming players in the snacking space by leaning into the same trends driving third-party snack sales. They're embracing organic foods and premium options, presenting these nutritious varieties instead of the bargain-priced items more commonly associated with private-label foods. If your organization hasn't rethought its snack approach in a few years, now may be a critical time to reexamine the market. Evolving consumer tastes have opened up profitable new avenues.
Whether you're labeling snacks for national distribution or sale at your stores, you need a high-quality label printing system. Check out your options at the Argon Technology U.S. store or Canadian page.