Want to help your consumers stay in shape this winter? Here's a tip: Encourage them to focus on what they're eating by helping them better understand how to read your food labels.
In general, food labels are not always easy to read. What's really the difference between a product that has 60 calories and 100? What about 150 calories vs. 250? And how does the calorie count affect a person's body? It's often difficult to find this answer just from reading a label.
Fortunately, some creative thinkers at The Royal Society for Public Health in Britain are on the case and trying to push for new food product packaging that focuses on "activity equivalent" calorie labeling, according to a release.
"One can of soda: twenty-six minutes of walking. A chocolate bar: Try biking for 49 minutes. How about a cinnamon roll? You might be on the treadmill for 40 minutes. So hearing those numbers may make you drop that bag of chips, and that's exactly what some health experts are hoping for [with the redesigned labeling]," said TODAY.
A study by the society found that 53 percent of people in Britain would change how they live based on packaging that incorporated activity equivalent calorie information.
"The objective is to prompt people to be more mindful of the energy they consume and how these calories relate to activities in their everyday lives, and to encourage them to be more physically active," said Shirley Cramer, chief executive at the Royal Society of Public Health, in a press release.
While U.S. consumers might have to wait a bit for these kinds of descriptive labels to hit store shelves, it's still important for your business to understand how labeling could be changing in the near future.