Stand-up pouches have become a very popular form of packaging for foods in the United States. They're easy to display on shelves, they don't break like other types of packaging and they take up less space than boxes. Unfortunately, most of these are made from petroleum-based plastic instead of more sustainable, environmentally friendly materials.
Amy Wu of The Guardian reported that while sustainable packaging technologies advance, many food manufacturers are sticking to more traditional, less sustainable designs. For instance, the typical snack chip bags are made from as many as seven layers of foil and plastic. These bags are light, colorful and they take up less space on the shelf, but they're not recyclable.
However, there are some companies that are showing positive examples by adapting to these new technologies by using green packaging. Alter Eco, a craft food company, is now using a sustainable variant of the stand-up pouch, noted Elizabeth Crawford of Food Navigator. The Gone4Good stand-up pouches, used for popular products like Royal heirloom quinoa, are made from birch and eucalyptus wood pulp. They feature non-toxic ink, and the entire package is compostable in a matter of months. Furthermore, these packages take up just as little space as more traditional foil and plastic packages.
Alter Eco aims to be a "full circle sustainable" company, and use this new packaging technology as "a force for good" according to Crawford. If more companies follow suit, food labeling and packaging can set new standards of sustainability.
A high-performance food labeling printer with barcode labeling can identify the brand and values of a food manufacturer, including sustainability. Contact Argon Technology today to learn more about how taking control of your label strategy can provide new opportunities for marketing and engagement.