Do you drink with your mouth or your eyes? For many occasional drinkers to even the dedicated oenophile, an artfully designed wine label can make the wine not only look more pleasing, but possibly taste better. David Schuemann of CF Napa Brand Design told NPR that a beautifully designed label can persuade us into thinking the bottle is much more expensive than it truly is and even boost our enjoyment of it.
Years ago, there was a study that discovered that when individuals sipped from a more expensive bottle, the pleasure centers of their brain were more active than when they sipped the same wine that was packaged in a cheap bottle. It would seem that a well-designed label has more far reaching effects than just being eye-catching.
"We've done some consumer research in which we poured the same wine for people, but from different bottles," said Schuemann. "The more they like the label, they more they like the wine."
Unlike other countries, in the United States, there are no federal or state regulations on the aesthetics of a wine label. Therefore, many wine producers are artfully blending in attractive visual designs, while still incorporating the Alcohol and Tobacco Tax and Trade Bureau's mandates, such as including the wine type, alcohol content, who it was bottled by and of course, the brand name.
Contact us today to learn more about the benefits of taking your company's wine label strategy and design into your own hands. We sell color label printers and other necessities for implementing a strategy that gets people talking about your fantastic label designs.