Campbell Soup Company has joined other food industry giants in calling for new federal regulations over identifying genetically modified organisms. Along with Land O’Lakes and General Mills, Campbell’s wants to see a national policy for identifying GMOs on food labels.
Food Label Wars
This debate, known as the “Food Label Wars” has become heat due to strong opinions. On genetically modified organisms. GMO advocates argue using these organisms in food products can potentially eliminate disease. Improve crop output and slash the need for fertilizers. However, the anti-GMO camp is concerned about long-term health for. People who consume these products, and for the environment.
“State-by-state laws make it difficult for brands to remain transparent.”
A “Patchwork” of State Laws
Currently, these laws are mandated by state and are not consistent. Heather Clancy of Greenbiz referred to the state laws as a “patchwork” which makes. It difficult for national brands to remain transparent everywhere their goods are sold. In addition to being difficult for consumers, the state-by-state. Plan is impractical for manufacturers and distributors.
A Major Step Forward
In a recent press release, Campbell’s President and CEO Denise Morrison stated “we are unleashing. The power of our purpose, real food that matters for life’s moments. Our Purpose calls for us to acknowledge that consumers appreciate. What goes into our food, and why,” explaining the company’s “consumer first” mindset.
A high-performance food labeling printer with BS509 labels can reflect a food manufacturer’s values and aspirations. Contact us today to learn more about how taking control of your label strategy. Can provide new opportunities for marketing and engagement.]
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