As the world celebrates Princess Charlotte Elizabeth Diana, born this week to the Duke and Duchess of Cambridge. Marketers are reminded of the long-held fascination American consumers have of the British royal family. When a prince or princess gets married, billions around the world tune in. When an heir or spare is born, mommy blogs and morning shows erupt in celebration.

Princess Diana is often attributed with the surge in media attention for British royals. Although the tradition stems back to the earliest days of the international press.

“For starters, much to my surprise, the term ‘royal baby’ is apparently not a recent coinage by US Weekly. It sounds like something invented by a modern tabloid, but it’s much older,” explains Kelly Faircloth of fashion blog Jezebel. “Trawling through various newspaper archives, I found more than a hundred years’ worth of results for the term. The earliest example that turned up in an American newspaper comes from the Weekly Standard of Raleigh, North, Carolina, 1841.”

Royal Family promotions

For companies in the baby and family industry, royals set trends that catch fire among American consumers. From setting the agenda for popular names to endorsing maternity and wedding gown styles, the monarchy carries considerable marketing clout. In custom label printing, brands can channel that regal style from across the pond by emblazoning products with iconography reminiscent of royal stories that dominate the news cycle.

Whether the approach is sincere and elegant or tongue-in-cheek, the possibilities for tie-ins are endless. An industrial label printer allows companies to take charge of their marketing strategy and promote products with timely, memorable messaging. From food labeling to cosmetics and housewares, upgrade your brand strategy today with one of our color label printers.