If there's anything product branding strategy can teach us, it's that people love getting their hands on limited edition items. Your product labels can play an integral part in the marketing process by commemorating certain events and tying in with other promotions.
Limited edition labels are especially popular in the beer and wine world, although they cross over into other sectors as well. Anniversaries are an especially good opportunity to work in limited edition labels. Whether it's the first, fifth, tenth or twentieth anniversary of your business, a unique label relating to that fact will draw in customers while also alerting them to your continuing presence as a brand.
One recent example, covered in branding and packaging website the Dieline, was Great Divide Brewing Co.'s 21st anniversary label. Because 21 is an age that's associated with beer drinking, the company decided to commemorate their 21st year in business with a limited edition brew featuring special labels. The beer, an American Sour Ale, sports a fresh, clean label design that puts the number 21 front and center. According to the Dieline, "The American Sour Ale looks fresh and youthful, channeling the exact way one might feel on their 21st birthday."
Stella Artois is another beer company that has recently released beer in limited edition packaging. However, according to Ukrainian design agency BBDO, which worked with Stella Artois on the concept, "This is something wider, than ordinary limited edition beer packaging. Let us introduce you to packvertising — concept, where story and design finally meet each other."The four limited edition cans work almost like a graphic novel, with an illustrated story that continues on each successive can.
To design your own limited edition labels, contact Argon for more information about label software today.