Nostalgia is a very powerful thing, because it brings consumers back to simpler times. Many older brands enjoy cult-like status among customers who have embraced their old-fashioned looks.
Brands that can connect consumers with their favorite designs from yesteryear will be able to enjoy growth. One food labeling and packaging trend that is gaining momentum is the use of vintage designs. These packaging designs harken back to earlier times.
Some examples of brands that are using vintage food labeling include Dr. Feelgood's frozen pops, Don Papa rums, Willa's shortbread and candy manufacturer Chacha. These retro designs involve many different themes that allow them to capture the aesthetics of a wide range of time periods:
- Bold stripes
- Pastel colors
- Traditional, screen-printed look
- Retro icons
- Ornate, hand-drawn lettering
These vintage labels are often accompanied by old-fashioned containers such as mason jars and medicinal bottles. In addition to expressing a vintage sensibility, this packaging can also give off a limited edition vibe, which appeals to collectors and antique lovers. These food labeling designs can be used by manufacturers who wish to embrace an "artisanal" or "small batch" quality to their goods.
In addition to food packaging, analysts are seeing this trend growing in the wine industry as well. This trend is expected to grow in popularity over the next year, and expand into other groups such as craft beer.
Whether it's vintage designs, accurate expiration dates or sustainable packaging, a high-performance food labeling printer with BS509 labels can reflect a food manufacturer's values and aspirations. These values can help a brand connect to consumers. Contact us today to learn more about how taking control of your label strategy can provide new opportunities for marketing and engagement.