One of the biggest decisions that needs to be made in food labeling design is color. In addition to simple aesthetics, the color that you select can have an immediate psychological affect on the customer, instantly instilling that person with a feeling that can encourage them to buy.
According to an article published by Entrepreneur, that feeling should reflect both the product and your company.
"It's the feeling, mood, and image that your brand creates that play a role in persuasion. Be sure to recognize that colors only come into play when they can be used to match a brand's desired personality," the article states.
The article details an "emotion guide" for seven colors, each color engendering a specific emotion in a shopper.
Shades of yellow signify optimism, clarity and warmth. Orange is a friendly color, bringing cheerfulness and confidence. Red is bold, exciting and youthful. Purple is wise, yielding imagination and creativity. Blues are trustworthy, dependable and strong. Green signifies health and piece as well as growth. Finally, monotone colors like white, black and shades of grey imbue calmness, balance and neutrality.
Knowing this will help you design your label, but it shouldn't be the only consideration. The dominant color on the label should allow your product to stand out. If the color is too similar to the product itself then your product may go unnoticed. Similarly, your label needs to stand out from your competitors on the shelf. If your follow competitor design trends, your label will just be one in a sea of other products on the shelf. Selecting a contrasting color will make your product pop.
With color label printers, brands can take their food labeling into their own hands. Contact us today to learn more about our range of products.