The forward-thinking label program called How2Recycle, which aims to help consumers navigate the recycling process, is set to continue expanding, Packaging Digest repored. The seven-year-old program is expanding by 80 new products every day.
Here's what you need to know about recent updates and newest brands to join the program.
What Is the How2Recycle Program?
GreenBlue is the company behind How2Recycle, which is a labeling system that aims to clearly communicate recycling instructions to consumers. And it works – company data shows that 84 percent of consumers learn more about recycling from the labels. The program is addressing a bigger issue that there are not yet recycling label standards, and thus many packages don't have correct information (if any).
The program's current practices are mean to ensure that labels will reduce confusion, improve reliability, follow Federal Trade Commission (FTC) Green Guides and increase the availability and quality of recycled materials. The program has received recognition for its work and was a finalist in the 2018 MIT Climate CoLab contest Shifting Attitudes and Behaviors to Address Climate Change.
What Are the Latest Updates?
The company is seeing big increases in the number of brands joining the program.
There are now 120 brands that are part of How2Recycle, a number that increased by 45 percent in 2018. Major U.S. companies such as Target, Wal-Mart, Keurig, Hasbro, and General Mills are involved, among others, and Costco recently joined the program, according to a press release.
Most brands featuring the labels are in the food and beverage sector, but other industries involved include electronics, quick-serve restaurants, toys and apparel.
PVH Corp is one of the world's largest apparel companies, the umbrella containing brands such as Calvin Klein and Speedo. PVH announced in early February that it would join the How2Recycle program, providing clear instructions to consumers about how to recycle Calvin Klein underwear packaging, Waste 360 reported.
A project manager at How2Recycle said that PVH is the first apparel company to "commit to featuring accurate, consistent recycling labels" on packaging.
It's clear that the program is making big impacts. And as more major U.S. brands adopt the labels and join the program, the company may see even bigger growth in the years to come.