Historically, beer labels have not included nutrition facts or ingredients lists. Beer drinkers may have not been concerned about the ingredients in the past, but there also haven't been governmental standards. The Alcohol and Tobacco Tax and Trade Bureau (TTB) outlines that beer labels must include a variety of information, such as alcohol content, contact details and brand name, but not the ingredients that go into the product.
However, some beer makers are now taking extra steps to include this information on beer packaging.
What changes may be in store for the future?
Bud Light Announces New Labels
Beginning in February 2019, Bud Light has started to incorporate what look like standard Nutrition Facts labels on its beer packaging that include all ingredients and calorie and carbohydrate information. The brand has also created a 'Look Inside' page on its website that shows consumers the entire beer-making process, "from farm to bottle, and every step in between." Bud Light claims that consumers 'deserve' to know what's in their beer.
While Bud Light is the first brand to print ingredients on its box labels, according to Esquire, several other beers already disclose nutritional information on packaging, including Coors Light and Heineken.
The magazine also said that back in 2016, big companies like Anheuser-Busch and MillerCoors pledged to include detailed nutritional information and 'freshness' dates on labels by 2020.
So will this become a trend?
Trend Watch For the Future
It seems that more companies are being forthcoming about their products, not only ingredients but also nutrition facts. Restaurants include calorie counts next to food items, and some are required to do so. The FDA implemented a rule mandating that if a restaurant is part of a chain of at least 20 locations, calorie information must appear on menus.
It's no surprise that beer companies see the need to disclose calorie count, as that fact may be just as important to modern beer drinkers as the alcohol content of their beverages. As labels across the food and beverage industry become more transparent, it seems as though alcohol producers are ready and willing to keep up.
As label requirements change and consumers come to want more information about their food and beverage products, label makers need the latest technologies to stay ahead of the game. Make sure you're always ready for the changes by viewing our high-quality label printers at Argon Technology's U.S. store or Canada page.