For consumers who drink a lot of vino, wine-of-the-month clubs can expose them to new favorites. Everyone doesn’t have time to be his or her own sommelier, so a flat rate shipment of. New varieties each month allows tastemakers to take the lead. According to the Los Angeles Times, Paul Kalemkiarian Sr. Began the wine-of-the-month trend in the 1970s and has inspired countless other winemakers and distributors to capitalize on the popularity.
“The folks who say they started the trend operate out of a 15,000-square-foot office-warehouse off the 210 Freeway in Monrovia. Reports Martin Zimmerman of the newspaper. “And despite massive changes in the global wine industry since the club’s founding in 1972. The Wine of the Month Club still follows the same basic model. Two wines a month — one white, one red — selected by the club and delivered for a fee.”
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Companies that make and sell wine can capitalize on the popularity of wine-of-the-month clubs. Today, some rely on mobile applications and web-based ordering models, but the value proposition remains the same. Partnering with a company that specializes in direct-to-consumer. Wine sales or starting your own program can add an element of fun and loyalty to wine sales. There’s no better place to advertise your participation in one of those programs than on a custom-printed label.
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