Label printers are the unsung heroes of the FMCG industry. They provide a critical function in supply chain management, and they’ve never been more important to companies with global reach. But, while label printers have always had an impact on how FMCGs succeed or fail, there’s no one-size-fits-all approach when it comes to label strategy. With that in mind, here are some tips for developing your own label strategy for this fast-moving industry!
Fast-moving consumer goods, also known as consumer packaged goods, are relatively inexpensive products that sell quickly such as soft drinks, baked goods, meat and dairy products, and coffee and tea. According to the “Label Printer Market Forecast to 2027 – COVID-19 Impact and Global Analysis by Type, Technology, End-User Industry, and Geography” report, the FMCG industry is growing at an exponential rate with demand surging around the world.
As a result, the demand for labels and label printers is on the rise as well. This is leading companies to reevaluate their approach and launch label strategies to meet customer needs.
Here are some tips for developing your own label strategy:
- Decide on the Role of Label Printers in Your FMCG Business — A lot depends on whether you’re just looking to get started with labels or if you want to invest more heavily by replacing existing printers and/or increasing production capacity. The right label printers for your business depend on the volume of products you’re shipping, how quickly they need to get out the door, and what kind of wrapper or box is in place.
- Understand Your Label Printer’s Unique Strengths — No two label printers are exactly alike when it comes to speed, quality, ease of use (and therefore cost), and so on. That means your business needs to take time to research the market, compare competitors, and find label printers that are a perfect fit for your unique situation.
- Think About Label Costs — If your label printers are going to be a core part of your FMCG business, then you need to carefully consider the cost they add in terms of time and money. For instance, if you’re looking at low-cost label printers that require additional labor costs for setup, expensive inks or toners, and ongoing maintenance, those expenses have to be built into the price tag. In many cases, it’s less expensive to upgrade label printers in the long run. Similarly, finding the right supplier of blank labels can keep your costs down, especially if you can take advantage of wholesale pricing or labels by the pallet.
- Make Sure Your Labels Look Professional — Labels can make or break FMCGs depending on how they’re used (or not). The labels must appeal to customers while being cost-effective. Your label printer should be able to create labels that are colorful, attractive, and have the right kind of shape for your product’s needs. Labels must also stand up against different storage conditions so you don’t lose money keeping products on shelves or in warehouses longer than necessary. Even your shipping and logistics labels need to look amazing.
If you’re looking for more tips on developing your label strategy for the FMCG industry, you don’t have to look very far. Our label printing experts are happy to help you find the perfect label printing solution for your needs. Contact us today to learn more.