What's next for clean labeling? That question remains as relevant now as it was at the beginning of the trend a few years ago. The public's appetite for healthy foods isn't dissipating, and as brands become more familiar with people's tastes and the marketing techniques to reach them, they've tried new methods of promoting these diet-friendly products. […]

There is a difference between putting a "clean" label on a product and truly convincing a shopper that the item is healthy or a valuable part of a balanced diet. Companies will aim to cross this divide in 2018, spurred by the opposing forces of rising interest in clean living and a suspicion of labels […]

The way in which food products are labeled may determine how customers engage with them. If your company makes food or beverages, you might be considering how the language on your items' packages should change in 2018. This process begins with a series of restrictions to work around, as there are words and phrases with legally […]