The labeling process for products is essential for several reasons – not only are good-looking labels critical customer-attraction tools, the factual information printed on them must be checked for accuracy, lest the company fall afoul of legal requirements. Whether an organization is large or small, a recall is an unwanted expense, one that can cause ongoing problems. The lingering effects of recalling a product may include everything from reputation damage to a serious drop in profits due to items being off the shelves for a long time.
Stay Up to Date
The following are a few recent examples of product recalls based on mistaken labeling. Studying the issues companies are having with their own labels tends to teach important lessons about things that can go wrong, helping guide business owners to better decisions regarding their own items.
Multiple undeclared allergens: The labeling of potential allergy-triggering substances in products is one of the rules that food producers need to heed strenuously. According to St. Louis news station KMOV, the grocery store chain Dierbergs recently fell into noncompliance with this rule with not one, but two of its prepared food items.
The company's Scampi Butter product and its Cabernet Grille Butter each had problems with undeclared allergens, though the exact ingredients differed between the two. The Scampi Butter contains fish, lobster, crab and shrimp. All are potential allergens, as are the soy and wheat elements in the Cabernet Grille Butter. Store personnel carried out an internal audit and discovered the missing disclosure.
Forgot the croutons: The Warwick Post, a Rhode Island newspaper, explained that convenience store chain Cumberland Farms has its own issue with house-brand products: Its chicken Caesar salad contains wheat, a potential allergen, but the ingredient isn't named on the label. Those sensitive to gluten may have problems related to the presence of wheat in a product.
According to the news provider, the issue is the croutons in the salad. These are the part of the meal that contains wheat. The mislabeled salads received the wrong ingredient listing label, one that didn't mention the croutons or declare wheat as an allergen.
Labeling Goes In-House
Once companies check their labels to ensure every product's ingredients and allergen list is 100 percent accurate, they can start producing the labels for these items in-house. This independent and efficient move shouldn't come at the expense of quality, however – brands need to ensure their printers are up to the task. This is where the Primera LX1000 can help – learn about this printer in our U.S. store or Canadian shop.