Making your own wine? Here are four tips for designing wine labels to go with them:
What makes your wine different from all the others on the shelf? Your label needs to convey what the unique selling points, or USPs, are for your wine. When you begin the label design process, come up with three elements that sets your wine apart. Whether you work them into the description on the back of the label or it leads you to a specific design style, the USPs will help you focus your ideas to land on the perfect label for your bottle.
One of the most effective marketing techniques is targeted marketing. This is when you use information about the customer to design a campaign that will cater to their lifestyle and interests. Designing a wine label shouldn't be any different. Figure out who your ideal client is and design a label that speaks to their needs or personality.
In any business, it's important to know who your competitors are, but especially so with products that share a store shelf, like wine. Products only have a few seconds to set themselves apart or else shoppers will just move on to the next one. See what your competitors are doing and design against that, so that your wine will better stand out.
Color and dimensions
Both bottle color and label dimensions play a significant role in the design process. For bottle color, the main choices are dark green, light green or clear. The general rule of thumb is dark bottles for dark wines and clear bottles for light wines, but bucking conventions may help set yourself apart. For labels, shape is critical. Whether your label is square, oval or some custom design, the shape you choose can help make your bottle look even more unique.
With color label printers, brands can take their marketing strategy into their own hands. Contact us today to learn more about our range of label printing products.